About Our Financial Advisor

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Jennifer Macedo

is both a financial planner and fiduciary. She is also the mom of two professional surfers (Summer and Ocean), wife to an artist and fisherman (Ronaldo), and the first to open a woman-owned independent registered advisory business on the west side of Maui.  She is the proud owner of Front Street Financial, a lifetime student, and is passionate about helping clients envision, plan for, and create their desired lives.

Jennifer holds a Bachelor’s in Accountancy from New Mexico State University and is a Certified Financial Planner (CFP®). Jennifer has a decade of financial planning experience and believes our best work is done when we start with gratitude and leave space for deep thinking,

Jennifer enjoys making an impact by serving on the board of the Guilliom Family Foundation, which invests in non-profit organizations around the nation.

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Define Fiduciary

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What is a fiduciary? A fiduciary is essentially the opposite of a narcissist. A fiduciary acts on behalf of those they serve, putting their client interests ahead of their own.

Read our blog post “Fiduciary Apple Pie” for more!

Hobbies and Free Time

Jennifer likes kiting, surfing, and baking in her free time

Often in the late afternoons you can find Jennifer laying in the grass with her dog staring up at the palm trees drawing inspiration and guidance from Mother Nature.